Images perform worse on social media when the text is too large or when the text and imagery refer to different concepts.
People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Create balanced content (a mix of positive and negative) to appear more competent. Stay always positive if you want to be entertaining. You’ll drive up to 116% more followers.
Owning and reusing insults against your brand (e.g. a critique of your staff uniforms) can increase ad click-through rates by up to 27%.
Add text on videos, GIFs, and images in the correct way to increase clicks on social media by up to 127%.
Respond with empathy to complaints that have a sad or disappointed tone. Give explanations to angry complaints. Public complaints will reach fewer people.
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
Tweets referencing a rival brand received on average 196.7% more likes
People were 59.7% more likely to say they would buy a protein shake when it was endorsed by a social media influencer vs a celebrity (e.g. famous actor).
